Our values

Improving Dental Health

We have given ourselves the mission of improving the level of dental health for everyone, because the state of health of teeth and gums impacts a person's overall health.

The solution to dental problems exists, but changing a behavior embedded in daily life, over the long term, is a challenge. Our products are designed so that everyone can benefit from a complete brushing regardless of their pace of life or their way of doing things.

Being Inclusive, Thinking of Everyone

The rushed and the procrastinators, the overwhelmed and the depressed, the hyperactive and the super lax, the youngest and the oldest, the able-bodied and the disabled... everyone deserves a complete brushing.

Since our inception, we have been concerned with all audiences, at all stages of life.

Aiming for the Right Price

Tooth brushing is a public health issue. We haven't let our four patents go to our heads.

We work to optimize manufacturing costs and to offer our customers the fairest possible price.

Respecting Our Environment

Our commitment unfolds on several fronts:
- producing in France, creating jobs there,
- using certified quality materials, organic whenever possible, eliminating all risk substances, respecting both humans and nature.
- not conducting any tests on animals
- minimizing waste as our brush heads need to be changed less often